Bring back the fun.
Bina is a new makeup line from Montreal: the colour, glitter and artistry you've been missing, in formulas that fix what other brands got wrong. Before we make a single thing, we're picking 100 people to build it with us.
Free · 5 minutes · 18+
Makeup used to be fun.
Glitter that ended up everywhere. Colours that made your mom ask questions. Brands that let you play, mess up and try again.
Somewhere along the way, everything turned beige. Bina is bringing the play back, with formulas that actually perform: no dragging, no flaking, no fading by lunch.
Artistry, not beige
Real colour, real glitter, real payoff. Makeup that makes you want to try something new.
Every flaw, fixed
We study what goes wrong with the products you already own, and fix it before we make ours.
Built with you
100 founding members shape every shade, name and formula. Starting now.
Flaws we're coming for
- ✓Liner that goes ashy
- ✓Mascara that flakes by noon
- ✓Concealer that creases
- ✓Glitter with no payoff
- Tell us yours.
100 people. One makeup line.
Big brands test in labs. We're testing with the people who actually wear makeup, before a single product exists.
Apply
Five minutes of questions about your routine, and the products you love and hate.
Get picked
We choose 100 people who know their makeup and have real opinions about it.
Shape the line
A short questionnaire, a few 20-minute chats and, later, samples to test before anyone else.
Who we're looking for
- You do your own makeup at least a few times a week, or you're just getting into it and obsessed.
- You have strong opinions about products. Good and bad.
- You're 18 or older and live in Canada. Montréal first, but everyone's welcome.
Founding members get the good stuff.
- Founding member statusYour name on our thank-you wall
- A real voteShades, names, what we make next
- First dibsEvery launch, 48 hours early
- 20% offYour first order
- The first product, freeFor our 20 most helpful members
Apply to the panel.
About 5 minutes. Honest beats nice: the more specific you are, the more you help.
Good questions.
Does it cost anything?
No. It's free, and you can leave the panel anytime.
Do I need to be a makeup artist?
No. You need to love makeup and have opinions. If you're just getting into it and already obsessed, apply too.
When does Bina launch?
The first product is planned for 2027. Founding members hear about it first, and get it first.
What happens to my answers?
They're only used to build Bina. Never sold, never shared. Details in our privacy policy.
Who's behind Bina?
Sabrina, a Montreal makeup lover who misses when makeup was fun and is tired of products that almost work. Bina is her nickname.